Products I forget I have: Urban Decay’s Alice Through the Looking-Glass palette

This is a new series of posts that I’m introducing; I love watching and reading people talking about products that they loved once upon a time, or products that have been rediscovered after sitting in the drawer untouched, and I thought I’d do the same.

I recently cleared out my makeup storage, and threw away a lot of old, crusty, dried up products in order to make way for some new things, and I came across a lot of hidden gems that I’d forgotten I owned! Amongst them was this little beauty.

I first saw this on Jaclyn Hill’s Snapchat story where she was opening up her PO Box products, and I completely fell in love with this. The packaging looked so appealing and gorgeous; I’m a big fan of Lewis Carroll’s Alice in Wonderland and wanted this item desperately. Did I need it? No. Did I care? Also a No. It was limited edition, and would be gone in the blink of an eye, so I didn’t hesitate to buy it.

I just need to take a minute to admire the packaging. Seriously, whoever designed this needs a promotion. It is GORGEOUS. There simply isn’t any other word to describe it. It is an Honest-to-God work of art. The kaleidoscopic colours mirror the wackiness of the film, and the Cheshire Cat quotes are iconic (and relevant) to us all. This is completely not practical in any sense of the word; it’s bulky and takes up far too much space (the box can be completely discarded in favour of the drawer where the shadows are actually housed) but I couldn’t care less. When you life the lid and see that 3D butterfly you really don’t mind that it isn’t practical, you just appreciate it for what it is.


And in terms of the colours, the shadows are wonderful. They are so bright and outside of my normal comfort zone of golds, browns and coppers, but I was so excited to experiment with this! The shadows are arranged in columns and named after a character from the film, so you can use the shadows in each column to create a look, or in true Urban Decay nature, mix and match to suit your mood. I know that there are a lot of colours that I wouldn’t reach for (and some colours in each ‘character look’ that I wouldn’t even know how to put together!) but you cannot deny the colours are stunning.

The shadows are also a nice mix of matte and satin finishes. There are a few which are slightly more shimmer than normal, but won’t leave you looking like a Disco Ball. One negative about the shadows is the formula, which isn’t the same as my Naked palettes. I’ve always found that Urban Decay shadows are highly pigmented but also very creams that applies extremely easily to the lids. With this palette, I’ve found that I need to use an eye shadow primer in order to get the finish I’m looking for, and the longevity – something I’ve never had an issue with in the past. Dream on, for example, has very little pigment but a ton of glitter, and Heads will Roll looks gorgeous in the pan but doesn’t swatch particularly easy.

I don’t think that they are particularly dry or have a lot of fallout, but for some reason I just don’t find they apply as well as I’m used to. When swatched they aren’t as pigmented as they look, and tend to apply a lot more sheer. Not necessarily a bad thing for me, but unusual for Urban Decay.

All in all, I remember the reasons why I used to love this palette, but I can see why it’s something that I forget I have. As a day-to-day palette, I definitely prefer my others, but for something fun and colourful it’s a great choice! I’m going to try to step outside my comfort zone and inject a pop of colour into my eye makeup; this palette would be an awesome start!


Urban Decay Alice Through the Looking Glass Palette was originally purchased through for £49.00


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