There were always going to be comparisons between the latest Makeup Revolution product and a well-known Higher End counterpart. Makeup Revolution have made it their goal to provide cheaper-price-but-great-quality-products to the masses who can’t afford to lay down the best part of £25 for a beauty product.
Their new Define and Conceal concealer seems to be no different. One of the biggest beauty highlights of 2017 was Tarte’s Shape Tape concealer. Dubbed the perfect ‘high coverage, crease proof’ product, it took the Beauty world by storm and was on every blog and YouTube tutorial.
But one of the issues of being in the UK is the availability of Tarte; whilst you can order it from QVC for a hefty £28.00 price tag, extortionate shipping costs and customs fees make ordering it from the US a difficult (and pricey) process.
Cue Makeup Revolution. They’ve built an empire of affordable dupes for popular beauty products; I’ve even written comparison posts on their products before myself. And their newest concealer seems a too-good-to-be-true comparison for Shape Tape. And whilst I can’t compare the two products yet, I’ve tested out the Define and Conceal in my hunt for the perfect concealer.
It seems that Makeup Revolution have been paying attention to the press surrounding a lack of diversity in 2017 makeup releases (YSL and Tarte’s Shale Tape Foundation) and the critical acclaim Rihanna’s Fenty Beauty achieved with their extremely broad spectrum of foundation colours.
Makeup Revolution Define and Conceal concealer comes in a whopping 18 shades, ranging from palest white (C1) to a very deep brown (C18). And whilst there aren’t as many deeper shades as there are lighter shades, it’s noticeably better than other high street concealers around. There also appears to be a variation of cooler, neutral and warmer varieties, as well as yellow and pink undertones which should make it easier to find one that suits you.
And all this coming in at only £4. That’s it, just £4. Compared to QVC’s price of £28 for one Shape Tape, you’re saving yourself £24. A huge saving!
I went for shades C1 – an extremely pale pinkish toned white for my under eye area, and C4 – which is a deeper pinkish light shade. I have a feeling C3 may have been slightly better as it appeared a little more yellow toned, but unfortunately this shade was sold out.
The packaging is a gorgeous glass bottle with rose gold accents – very aesthetically pleasing. It comes with a large doe foot shape applicator that covers a larger surface area, making the application a little easier and smoother.
The product itself felt quite watery; I was expecting something a little thicker given the fact it’s supposed to be high coverage. It blended out well using a Beautyblender, and looked full coverage without looking ‘cakey’. I wouldn’t say it’s as full a coverage as my Urban Decay Naked Skin Concealer (my usual holy grail), but it did seem a little thinner in consistency and dried super fast. I would maybe recommend applying it in stages and blend there and then, otherwise you could end up dragging your skin in the effort to blend!
My under eyes looked relatively smooth and bag free; nothing seems to work at fully hiding them, but they were less noticeable. As I set it with a finishing powder it looked beautiful and lasted quite a long time, but inevitably creased as the evening progressed (I first wore it to a 30th Birthday party, so it was rather hot and bustling).
Most concealers end up creasing on me, so I always look at how well they can be layered up. This one didn’t do too badly; there was a little bit of build up but nothing that a little finishing powder couldn’t fix. It did seem to cling to any dryness under my eyes, so those who have very dry skin might want to steer clear in favour of something more hydrating.
Overall, if you’re looking for an affordable concealer that does what it says on the tin, this is the one for you. Whether it’s a perfect dupe I cannot say, but it’s definitely the sort of price I’m looking to pay!
The Makeup Revolution Define and Conceal concealer is available in Superdrug stores, priced at £4.00.